Audience theory


1) Read this Mail Online article about the effects of videogames. How does this article link to the hypodermic needle model?

 The article published by mail online (a media outlet apart of the daily mail) is heavily linked with the hypodermic needle theory mainly due to the fact that the article adds to the belief that video games are linked to aggression, the way the article has been written would suggest to parents that allowing their child to play such games could lead to them being aggressive when they're older

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 
 The front page of the daily mail article around the talk talk hacking case is a perfect example of the hypodermic needle theory. On the front page of the Daily Mail (a right-wing media outlet) article, there were keywords used that suggest that they want to inject certain images and beliefs on certain topics. The use of "Son of single mother" within the article was completely unnecessary, but using these words to help give a reason as to why this child would hack a phone giant helps solidify the conservative point of view that a heterosexual male figure in any family unit is important and that without one the family will fall apart. The article also supports the conservative point of view that younger children are becoming to engulfed with technology and video games, this is apparent with the unnecessary use of the "babyfaced" and "Violent video game addict".


Two-step flow model

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
 The two-step flow model was developed in the 1940's because the hypodermic model was considered as too simple, and automatically consumed media without thinking. It instead focuses on that media is not all powerful, and that external social issues also do help shape opinions too. I do believe that the two-step model is still relevant today and that a growing amount of media consumers first take the opinion of the opinion leaders before making their own opinion and interpretation on the matter (often times the opinion leaders are famous individuals that have a large following). Reception theory also plays a large part in the perception of media from opinion leaders
2) How does this YouTube blogger fit into the two-step flow model?
The YouTuber Total biscuit is a very large opinion leader on Youtube. Not only are large amounts of his videos based around his opinions on certain video games, resulting in his viewers to often have their views and or expectations on video games to be changed due to his videos, but he also has a very substantial following on YouTube (over two million subscribers), this would mean that his opinions would affect a vast majority of people, some could possibly be at a young influential state of mind.

3) How this this Telegraph feature on Britain's most popular tweeters fit the two-step flow model? Do you think these accounts genuinely have an influence over their audience?  

Every person, group or co-operation on that list of Britain's most popular tweeters is an opinion leader. Each person on the list has a massive following who's opinion can be changed by what the opinion leader tweets. The massive following each tweeter has is an indication as to how popular and interested their followers are.



4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?



Jamal Edwards is the founder of SBTV. SBTV  is a massive broadcasting agency that produces large-scale music videos for the new generation of mainly UK based rappers. Due to this massive following and reputation, Jamal Edwards has become as massive opinion leader, his opinion can shape the opinion of others due to this massive following and respect 
1) For each of the four categories, write about one media text that fits that particular audience use or pleasure. Make sure you explain WHY it fits the category and use images or clips to illustrate your points.


Diversion: 
Avatar (By James Cameron July 7th 2009)






The video above is a clip from Avatar. This is a perfect example of a diversion text. The movie is set in a world filled with a fantasy setting full of vivid scenery and strange looking animals, this sense of fantasy and the look of the movie helps people escape their lives and become engrossed in a totally different world and the universe. Avatar was actually so good at helping people escape their lives that many people after watching the movie had "Avatar Depression Syndrome". People were genuinely becoming depressed after watching the movie due to the fact that they couldn't live in the setting in the movie.

Personal Relationships: 
The above scene is from the hugely successful show Stranger Things 2, throughout the show, the audience makes deep connections with each of the characters due to the relatable and nostalgic character development (many viewers relate to at least one of the main characters when they were children). Stranger Things 2 creates Personal Relationships very effectively 

 Personal Identity: 

Surveillance: 


Above is a BBC weather forecast, this is an example of surveillance due to the fact that it gives information about the weather, it gives us information about daily everyday life.


1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

 I believe that audiences are dependent on the media for making their decisions, and it will remain that way for a long time. In order to do anything, people need to know some form of information on what that thing is, or what that thing does. The media acts as a medium for the people and that information for many of our daily tasks. e.g. If a weather forecast from BBC informs the audience that there will be heavy rainfall, the audience is informed that they will need an umbrella for the day 

 2)How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?

The growth in technology has increased the dependency since the media is more accessible than ever with the availability of smartphones. I do believe that this is a new problem since audiences have become more gullible than ever, meaning if the audience becomes more dependent, the chances of them believing in fake news without checking other sources gives the media more power over what we believe and we do not believe.




Comments

Post a Comment

Popular posts from this blog

Editing Task

Image
This is the opening scene is from the movie Apocalypse Now. This scene shows how to artfully use dissolve cuts to make an elegant scene. The scene first starts a  fade  into a seemingly peaceful scene of trees. Slowly the music begins to kick in with the sound of helicopter blades (a helicopter flies in front of the shot to further solidify this assumption) in the background and a green mist growing within the shot. The scenery then begins to change suddenly and begins to fill with explosions, this shows audiences the true chaos of war and how destructive it can be. The camera then begins to slowly  pan  to the right as the smog and smoke begins to thicken, this increase in smoke helps create a very effective  transition  for a  dissolved transition  of a man, presumably apart of the war that is commencing, having flashbacks of what he had seen during battle. After this first  dissolve cut , most of the scenes that follow are  dissolve cuts  that are layered on top of each other, t
Read more

Film & TV Language: Mise-en-scene star persona

Image
This transformation was inspired by Demons in movies, tv shows, and even video games. I wanted to go for a horror theme with the editing and the sound effects used in the first scene. For the makeup in the task, I used my sisters help to create large black holes around my eyes. This was done to make my face seem unusual than how it usually is, this was done due to a scientific study that has shown that beings that look like humans but don't share the same traits (e.g normal eyes, face, etc) create fear more easily. The horns are DIY create with paper mache, I chose to create the horns since its a typical attribution of demons to have, but I've chosen to attach them in a different way (Resembling some of the figures above). I chose to use glitchy editing techniques as it used commonly in horror movies
Read more

Moonlight Review

Moonlight follows the life story of a homosexual African-American man named Chiron in a rough drug-ridden Miami. The movie follows the narrative in three separate sections, each showing different stages of Chiron's life and the problems he faced with his sexuality. In the first stage of the movie, Chiron is portrayed to be a quiet boy that speaks very few words, this alone already gives the audience an understanding as to how little affection he had received in his childhood, being ignored by his mother and not knowing his father leaves a toll on him as a child which is again portrayed by how he speaks very little, even when he is shown love and affection by Juan and Teresa, but this lack of a father figure opens way to and important character Juan, a local drug dealer, Juan, and Teresa were the only people that cared for Chiron, this effection goes a long way as Teresa then becomes a parental figure for Chiron as his real mother is constantly on drugs. It is also at this age tha
Read more