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Music Video: An introduction

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Music Video introduction blog task Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #69: Music Video. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets - you'll need to save the factsheet to USB or email it to yourself in order to complete this at home. Read the factsheet and answer the following questions: 1) What is the purpose of a music video? The main purpose of a music video is to sell a product, while the product being sold is normally the album the music video is from, but there are other products that can be advertised with music videos e.g. the film the song is apart of, an upcoming tour etc. 2) How has the digital age changed the production and distribution of music videos? Having a music video to advertise a song was previously not problematic, this is mainly due to the fact that the music video or song was only available in certain places, but now with the rise of the digital age, the mus...

Applying Marxism: blog task

1) What does Marxism suggest regarding power in society? Marxism suggests that power within society is controlled by the rich or elite, they control the poorer and or working class by controlling the means of production, due to this the poor can never have the ability to gain the means of production resulting in the poor getting poorer and the rich getting richer. 2) Why is  The Apprentice  a good example of the media reinforcing capitalist values and ideologies? The apprentice gives the public the idea of wanting to be capitalistically rich without them knowing so, not only this but the apprentice supports two other ideologies, the growth of private corporations and the ideology that hard work gets you success. 3) Come up with  three  examples of media texts (e.g. TV programmes, newspapers etc.) that either  fetishise working class life (e.g.  EastEnders  presents quite a harmonious East End community which probably doesn't accurately reflect Ea...

TV: The rise of foreign-language television

TV: The rise of foreign-language television The rise of foreign-language TV: Blog tasks 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? The article suggests that people who watch foreign language dramas tend to be declared as pretentious, odd, and dull. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? Luzzolino suggests that there a few key appeals of his Walter Presents shows, one being that each of the shows present were massive hits in their respective countries, each earning massive amounts of money.  3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. What does it suggest? It tells us that the subtitles help the audience keep their focus on what they're focusing on, without it they may become distracted and lose the plot of what they are watching. 4) What are the other audiences pleasures of foreign TV dram...

TV: Postmodernism and Deutschland 83

1) Read the section on Strinati's five ways to define postmodernity. What examples are provided of the breakdown of the distinction between culture and society (media-isation)? The characters Borat and Bruno would most likely be recognized rather than the actors that play them, this shows that reality portrayed by media can sometimes be seen as more real than reality itself. It also shows that in most cases the marketing of a product can sometimes be more important than the quality of it. 2) What is Fredric Jameson's idea of 'historical deafness'? How can the idea of 'historical deafness' be applied to  Deutschland 83 ? With modernization comes the progressive loss of accurate cultural historical accuracy, this shown with Deutschland 83 and their music choice e.g. sweet dreams. 3) What examples and theories are provided for the idea of 'style over substance'? Two examples are given: Big brother  Paris Hilton, a celebrity who is famous withou...

Deutschland 83: case study blog tasks

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Reviews and features 1) What positive aspects of  Deutschland 83  are highlighted in the reviews? 2) What criticisms are made of the show? 3) Why did the Telegraph suggest that  Deutschland 83  did the 'period' aspect of 'period drama' so well? 4) Find three 'below the line' comments from either of the Guardian articles. What did the audience think of  Deutschland 83 ? Do you agree with the comments? Interviews and behind-the-scenes video features 1) What does Jonas Nay say about growing up in a united Germany?  Jonas Nay says during the interview that during his young schooling years, they were taught about the cold war during history, but the classes were more focused on world war 2. Jonas also states that the idea of having west and east Germans are no longer present. 2) The Channel 4 News interview is conducted in German with English subtitles. How does this reflect Channel 4's remit as a public service broadcaster and their target audience?...

Marxism & hegemony: blog tasks

1) Re-read the  Mail Online review of  Capital . Why does it suggest that  Capital  features a left-wing ideology? There are two reasons as to why the article suggests Capital features a left-wing ideology, the first reason is due to the fact that the sympathetic main characters are all POC and or immigrants, the second reason is that the main characters that aren't POC are relatively vile characters (except for the petunia and her grandson) or are clueless (the police officers) 2) Choose three quotes from the review that are particularly critical of  Capital  and paste them into your blogpost. Do you agree with the criticisms? Why? " But that concept went nowhere. The residents were bemused, but not scared" I agree with this point as the "We want what you have" plotline seemed at first to be the main narrative in capital; instead it seemed to be more of a subplot. " The last 20 minutes contained no plot. Whatever story there had ever...