Music Video theory - blog tasks
1) How does the This Is America video meet the key conventions of a music video? This is America contains intertextuality, performance, genre characteristics (urban setting) close-ups of the artist (most likely a requirement of the record label.) 2) What comment is the video making on American culture, racism and gun violence? The music video is portraying America (particularly black america) as a state where the truth is being covered by pop culture, the music video also addresses the treatment of guns in America, showing that they are treated better than people (guns being carefully carried away while people are being dragged off). 3) Write an analysis of the video applying the theories we have learned: Gilroy, Hall, Rose and Dyson. When talking about the representations present in the music video, the most prominent representation is that of black people, the music video provides a very stereotypical view of a black person role in socie...
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